SFSU Marketing Analysis of 2019 Super bowl TV Commercials Discussion

Question Description

This has been my most popular – and entertaining – assignment. What I am asking you to do is view this entire youtube clip, the complete set of 2018 Superbowl television commercials. The YouTube clip is about minutes long.

Here’s what you need to do: View all these clips (see URL below). Download the attached Excel form, complete it for 12 ads of your choosing. Try to pick the ads you find memorable, impactful, emotional, humorous or other criteria you define.

After you have completed the Excel form, upload it back to iLearn. Grading will be on the basis of quality of analysis, completeness and following instructions carefully.

Simply copy and paste this URL into your browser to get started:

https://www.youtube.com/watch?v=gU6cmkJvuc4&list=PLU1kVKRhIgspbXOt5bRGDVMqtCb7wGu00

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