UDC Social Cognitive Theory and Physical Activity Discussion

Choose an existing public service advertisement promoting a health

behavior (e.g., bicycle helmet use, seat belt use, dental caries

prevention). Discuss what you think the theory is behind the

advertisement for behavior change. Does it succeed in its mission, and

if so, why? Are there improvements that you might suggest? Discuss the

rationale for creating this advertisement. Which theory or theories of

health behavior do you think it incorporates and why do you think so? Do

you feel the creator of this advertisement successfully executed the

concept? If so, in what ways? If not, what might you change to improve

the advertisement? 350 words

Be sure to include a link to or an attachment of your chosen advertisement.