Auburn University Block Chain Technology Essay
Question Description
Submit a 5 page paper (APA style) describing how Blockchain will change digital marketing. These are some reference material given by the Professor. You are welcome to include more.
Read:
- Marketing: a disconnect between marketers and their customers, consumers https://www.insights4print.ceo/2017/11/marketing-disconnect-marketers-customers-consumers/
- 3 Ways Blockchain Can Shake Up Digital Marketing https://www.relevance.com/3-ways-blockchain-can-shake-up-digital-marketing/
- CMO Blockchain Primer: Advertising Becomes More Accountable https://medium.com/@jer979/cmo-blockchain-primer-advertising-becomes-more-accountable-248a69008695
- How Predictive Content Marketing Can Drive B2B Marketing ROI https://www.martechadvisor.com/articles/content-marketing/predictive-content-marketing-the-keyword-to-customer-profitability/?utm_source=onesignal
Watch:
- YouTube: Crytography & Blockchain in Digital Marketing http://www.youtube.com/watch?v=F9e6zRwSc6I
- YouTube: Applying the Blockchain to an everchanging digital media landscape http://www.youtube.com/watch?v=ocPeEZGL5mA
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