University of California A National Travel Behavior Change Campaign Analysis

Question Description

Please look for a current or recent campaign that is not the same as the campaign you are writing your final paper on (in the attached file). Also read the two articles in the attached files. Try to find as much information on the campaign as you can with a simple internet search and answer the following questions:
From what you found, how well did the organization utilize the 8 tips for creating a successful campaign or the 6 behavioral psychology tips for successful campaigns?
What tips did they incorporate well?
What tips did they not incorporate as well?
Are there any tips you would add after completing the readings this week?

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