UCLA Coca Cola Creative Advertising Campaigns Discussion

In June 2010, T-Mobile, a mobile communications company partnered up with Angry Birds, a highly popular mobile game. T-Mobile created a life-sized version of the game Angry Birds in Barcelona, Spain. The selected participants used their smartphones to play the life-size version of the game which was accompanied by the music and sound effects. Click on this link to see how the participants played the life-size version of Angry Birds: http://www.youtube.com/watch?v=jzIBZQkj6SY&feature=player_embedded#!

Have you seen any other examples of creative use of digital tools in advertising campaigns? Comment on what you thought was creative about the use of digital tools in the campaign example you provide.