TWU Application of The Long Tail Principle Question

I’m working on a business question and need an explanation to help me study.

Please describe at least one application of the Long Tail principle. You may want to either:

– Find an existing example by searching the Internet, but make sure to describe it / explain it well. Reference the source (just the URL is OK), but make sure to go beyond the original article by providing your own additional insights/ideas/analysis/comments.

Or:

– Use a hypothetical example, for example, describe how you might use the long tail principle in your own (hypothetical) e-commerce business.

If referencing any website, please just provide a link. No need for formal APA referencing in this online forum format.