The Entertainment Industry and Facebook Company Case Study Analysis

A case analysis is: generally, a short report focused on an individual company or person within an industry; the purpose of a case analysis is typically to focus in on a particular initiative in which the company or individual is engaged. This is meant to demonstrate company’s success. Alternatively, a case analysis may be done to highlight a company’s mistakes in order to help learn from the example.

The content of a case analysis is as follows:

A general definition/description of the sub-sector of the industry that we are studying

Current trends in the sub-sector of the industry that we are studying

Case study on one company that is experiencing success, “disrupting” the business environment, etc. or – you may highlight two companies that are collectively doing this or working together in a partnership. Or, you may focus on a particular business executive who has done something notable. You may bring ideas to your professor as well.

All content in the above sections should show evidence of research from high-quality, industry-standard sources through the use of proper APA in-text references. Consider using the unit instructional materials, trade journals and trade organizations to source this information.

Fact Sheet or sidebar in your report: A comprehensive list of trade organizations in this sub-sector of the industry with links. You do not need to provide reference citations for the information in this list.

Fact Sheet or sidebar in your report: A comprehensive list of trade journals in this sector of the industry with links. You do not need to provide reference citations for the information in this list.

Reference List in proper APA format

In each of these assessments, you are asked to use class material to create business reports for trends/issues in the entertainment industries and the related sub-sectors of the industry. Including class resources, a minimum of three outside sources per assignment is required to show that your work is research-based. You must use one of the following as a

resource for this assignment:

IBIS World reports linked

First Research reports linked