Southern New Hampshire University Spotify Business Implementation Plan Report

My business is offering Marketing, Promotion and PR to a record label, artist and musicians.

Instructions

Using your learning from MBA 635 and MBA 690, explain why your organization is well positioned to carry out the project, including how the concept fits with the organization’s core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, recommend the key roles, responsibilities, and qualifications of the cross-functional team that will be responsible for implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the proposed team composition need to be modified.

Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have

been developing throughout your MBA coursework.

In Milestone Three, you will submit the company and key personnel, which includes your explanation of why your organization is well positioned to carry out the project, including how the concept fits with your organization’s core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, please define the key roles, responsibilities, and qualifications of the cross-functional team who will be responsible for implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the team composition you propose need to be modified.

Critical Elements:

• ? Explain how the concept fits with the implementing organization’s core competencies.
• ? Describe the type of corporate culture that will offer the best possibility for successful implementation.
• ? Define the key roles, responsibilities, and qualifications of the cross-functional business implementation team, including what your own role will be inthe process.
• ? Outline contingency plans should the team composition you propose need to be modified.

1. Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references and appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.

Critical Elements	Proficient (100%)	Not Proficient (0%)	Value
Main Elements	Includes most of the main elements	Does not include any of the main elements	15
Critical Thinking	Provides logical conclusions and defends with examples	Does not provide logical conclusions	15
Organization’s CoreCompetencies	Explains how the concept fits with the implementing organization’s core competencies and shows how the project implementation will leverage the core competencies	Does not explain how the concept fits with the implementing organization’s core competencies	15
Corporate Culture	Includes an analysis of the corporate culture that will offer the best possibility for project success, and includes an explanation of why the identified culture is the best one for the project	Does not include an analysis of the corporate culture that will offer the best possibility for project success	15
Key Roles, Responsibilities, and Qualifications	Provides the key roles of the business implementation team, including your own role, and includes responsibilities and qualifications of the cross-functional business implementation team	Does not provide the key roles, responsibilities, and qualifications of the cross-functional business implementation team	15
Contingency Plans	Outlines a contingency plan should the implementation team need to be modified	Does not outline a contingency plan	15
Articulation of Response	Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	10
Total			100%