Santa Monica College Premier Protection Services Marketing Plan Paper

A business plan is a written document that describes an idea for a product or service and how it will make money. It includes your marketing plan as well as estimates for revenue, expenses, and how to make a profit.

For this assignment, your focus will be presenting the marketing portion of this junior business plan.

• What is the name of your business?
  • Why do I need this?
  • A business plan is like a roadmap. It allows you to plan out the various aspects of your business on paper, and keeps you from making unnecessary mistakes later on. It helps an entrepreneur think about the costs associated with starting a business and show banks that you are serious about your
• IDEA
  • What is your big idea? (Is it a product? A service?)
  • What makes your idea unique? (What do existing products/services not offer that yours will? Why will people buy it?)

• MARKETING
  • Marketing Plan Guidance

1. Before starting on your written plan, you should think about the following questions:

• What is the product or service you are selling?
• Who is your market that will buy the product or service?
• What need does the above market have for your product or service?
• What is the basic message that you would like to send to this market regarding your product?
• What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online)
• Where will you be located?