Prairie View A & M University BMW Case Analysis

1. Total number of pages of the case analysis not to exceed 7 including the cover page (11-12 point size, Times New Roman font) excluding annexures, exhibits.

2. You may choose to (i) simply answer the questions below OR (ii) address the above questions/issues as part of a standard written case analysis.

Case Questions

1. What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”?

2. What are your recommendations to Carl Peter Forster concerning the 7 series prototypes? What should he do regarding future development projects?

3. What changes would you recommend in the way BMW develops new models?

4. What recommendations would you make to Chairman von Kuenheim regarding BMW’s strategy to compete against new Japanese entrants into the luxury car market?

PART 2

Q1. What are the reasons that have led organizations to practice supply chain management and what are its benefits? In what way has globalization affected the field of supply chain management?Q2. How does operations-based advantage lead to sustainable competitive advantage?