PED 16100 Aurora University Marketing Director University of Nebraska Case Study

I’m working on a sports management writing question and need a sample draft to help me study.

You have just been hired as the Director of Marketing for University of Nebraska-Omaha Athletics. The school President and Athletics Director are concerned that students have stopped coming to the men’s and women’s basketball games even though students enter free by showing their ID card and can sit at midcourt. Your assignment the first week on the job is to design a promotion for a season opening doubleheader on November 15th (men’s game at 5:30 followed by the women at 8:00) against your rival South Dakota State. They have given you a one-time budget for this project of $1,000. For this report,

(1) use outside sources to detail the issues with student attendance happening at universities across the country,

(2) develop a list of reasons, including competing entertainment options, for why students may not be attending games,

(3) research creative and interesting promotions that have been in college basketball in the last couple years, and

(4) finally, design a theme night or promotion that will attract students to the game. Creativity and uniqueness will be considered heavily when evaluating the success of this report. For example, a simple pizza giveaway is not acceptable.