Pace University New York Adidas Marketing Strategies in USA Discussion

How do you explain why Adidas lost out in the US market in the first place? Where did Adidas go wrong?
Why is Adidas now becoming more serious about gaining market share in the US? Why is the US market so important? Despite the company’s statements, why are many US retailers still skeptical of Adidas?
What was Adidas international strategy in the beginning? Choose one of the four strategies covered in the course. What strategy do you think Adidas should use instead (or has changed to now)?
What additional observations do you have since the time of the article publication?

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