OL 325 Southern New Hampshire University E Sonics Strategic Analysis Discussion

**Acting as a recently hired compensation consultant, you will assist the burgeoning online music firm e-sonic to develop an internally consistent and market competitive compensation system that recognizes the achievements of individual contributors.**

The Strategic Analysis:

The development of a strategic analysis guides all decisions made regarding your compensation systems throughout the project. The strategic analysis revealsfirm-specific challenges, objectives, and initiatives that allow you to align the goals of a compensation system effectively with those of the company strategy.The strategic analysis allows you to better understand the external market challenges e-sonic faces in addition to its internal capabilities.

As a consultant, athorough understanding of e-sonic’s business environment allows you to better align your competitive system design with e-sonic’s goals, challenges, andobjectives.

Follow the outline below when completing this portion of the project.

Strategic Analysis Outline:

1. Executive Summary (Concisely conveys the project objectives and main findings. The executive summary is completed last, but included first in thestrategic analysis.)

2. Strategic Analysis:
a) Identification of e-sonic’s industry based on the North American Industry Classification System (NAICS)

b) Analysis of e-sonic’s external market environment
i. Industry Profile
ii. Competition
iii. Foreign Demandiv. Long-Term Industry Prospects
v. Labor-Market Assessment

c) Analysis of Internal Capabilities
i. Functional Capabilities
ii. Human Resource Capabilities