Oakwood University Week 8 Marketing and Human Resource Strategies Discussion

I’m working on a business discussion question and need an explanation to help me understand better.

Among other factors, poor marketing and human resource management can make or break a firm’s international entry. Based on the assigned readings in Chapters 16 and 17, identify and describe a single marketing and human resource management strategy that will be used in conjunction with your global expansion plan.

Resources:

eMarketing in China

https://www.youtube.com/watch?v=s5QrYrv7bWY

China’s WeChat marketing

https://www.youtube.com/watch?v=NeRN0M9vO-8

International marketing – tips for exporting

https://www.youtube.com/watch?v=NeRN0M9vO-8

Marketing music in Africa

https://www.youtube.com/watch?v=XJhKpbrzq1Q

Marketing in Africa

https://www.youtube.com/watch?v=-fPwLZ2QKTM

Marketing in Brazil

https://www.youtube.com/watch?v=P0QTM8uYGpI

Marketing 4Ps – India

https://www.youtube.com/watch?v=xmneuSWSih4

Marketing statistics for India

https://www.youtube.com/watch?v=UgwXSXKfqpg

International HR Management

Managing international workforce

HR models

https://www.youtube.com/watch?v=rKDU1ZhfdA4

250 words, APA style