Northern Virginia Community College Marketing Mental Awareness Presentation

This project provides you an opportunity to gain practical experience developing a public relations strategy appropriately tailored to the needs of the client and appropriate stakeholders/audiences. You will demonstrate your mastery of all of the course learning objectives.

Directions

A public relations plan identifies a problem, opportunity or challenge and analyzes what needs to be addressed to meet a goal regarding that challenge. It lays out the objectives that must be accomplished, identifies a strategy of how to get them done and the tactics by which to accomplish them. It also presents how to measure the results. Public relations people must plan how to identify the audiences for their messages and then plan how to reach them with the right messages.

Our text book refers to the R.A.C.E. process for planning PR: Research; Action; Communications; Evaluation.

Once such a plan is in place, communicators must create the written tools for publicizing their planned activities to execute the strategy they’ve devised. One of the workhorse tools of a PR person is a press release, or media release, written to send out news. This release can be part of a media kit about the organization or news that is being shared.

In this assignment you will create a plan for publicity (PR plan), write basic elements of a media kit you would use to implement the plan, and adapt the plan to create a PowerPoint Presentation you would use to pitch the plan to management. Make sure to cite sources including the textbook following the MLA style (Links to an external site.).

Please follow the detailed directions on the public relations project. Here is a sample PR Plan.

This project will be due one week before the end of the course. Please find the due date on the Course Summary on the Syllabus page.