New York University Digital Personalization Discussion

The concept of ‘Digital Personalization’ has emerged as a marketing trend. What are the characteristics of this concept that may be used to help an organization assess how it might be used in a project initiative? What might the strategic impact be on our organization?

This is an open and creative discussion thread. Share your impressions and share your thoughts; respond to one another by commenting on at least three of the entries in the discussion thread.

Guidelines: length 1-2 paragraph

post and reply, I will post other people’s discussion here

1.Digital Personalization is an approach to customer engagement that focuses on delivering meaning and tailor customer communication. It allows company to have customer data to provide relevant experience for current and prospect customers. Business will use this in a project initiative because it is a strategy to unlock business ideas or value that can scale the business in terms of revenue, marketing, or product development.