MU Magnum Social Media Marketing Ice Cream Industry Essay

I’m working on a marketing Essay and need support to help me study.

The assignment is a report of maximum 2000 words, you must choose a company with a strong social media presence. Below is the information that must go into the paper. Please do let me know if there are any questions. HARVARD REFERENCING STYLE)

1. Short description of the company profile, including the following:o Where is the company located?o What is the company’s image / how does the company see itself (i.e., traditional,conservative, hip, trendy, etc.)?o Products/ Services that the company offerso Price range of the offered products/ serviceso Focus markets /regionso General target audience description (segmentation) with most importantfactors of demographics, psychographics, behavioral and geographicregions.

2. Definition of social media goals and KPI’so What are your defined social media goals?o What do you want to achieve with your social media presence?o What are the KPI’s you defined to measure the success of your social mediaactivities?

3. Audience Analytics (Targeting)o Define and work out two (social media) personas from your target audience andpresent them in detail.Assessment BriefAcademic Year 2020-2021Page | 3

4. Social Media Marketing Plano Which social media channels will you focus on? (i.e., Facebook, Instagram,LinkedIn, Twitter, etc.) Your decision must be based on the respective targetaudience analytics from existing statistics found on the Internet or providedduring the course.o Posting strategy: what do you post when, how, where?

5. Social Media Content Plano Provide an exemplary content plan for your social media channels for two weekso What tools do you choose for the automation of your posts?

6. Social Media Example Postso Create one exemplary post per persona (two posts in total)o The posts should include an exemplary text that explains how you address yourtarget audience and one type of illustration (picture, video, gif, etc.) that fits thetexto The two social media posts should be from different channels (not both forFacebook)