I’m working on a economics question and need a sample draft to help me understand better.
You will read two books about entrepreneurs or companies and answer questions about these books (separately)
Questions for BOTH Books
Each section must be numbered.
1. A brief summary of the book. (10pts)
2. What do you think the entrepreneur did wrong? (10pts)
3. What did the entrepreneur do right? (10pts)
4. How would you have done things if you were in their position? (No matter how much they achieved, I
am sure there is something you would have done differently.) Do NOT use the same things as in
question 2. (10Pts)
5. What economic principles (things you learned in this course) were used in this business? Use
examples from the book. (Not a list!) (30 points)
6. What did you get out of this book. (10pts)
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– any book on the list in Session 1 that is NOT about Wal Mar
The first Entrepreneur will be Sam Walton. You must any BOOK about Sam Walton, below are some examples of books you could read
Made in America: Sam Walton, My Story Sam Walton, John Huey
In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart is Devouring America
Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants
Don Taylor, Jeanne Smalling Archer
The Wal-mart Way: The Inside Story of the Success of the World’s Largest Company
Donald Soderquist, Don Soderquist
Walmart in China: Anita Chan
___________________________________
You may choose the second book from the assigned list below.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
The Airbnb Story by Leigh Gallagher
Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton
Dapper Dan: Made in Harlem: A Memoir
by Mark Cuban
How to Win at the Sport of Business: If I Can Do It, You Can Do It
by Mark Cuban
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea or
Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating
The Upstarts: Uber, AirBnb and the Killer Companies of the new Silicon Valley are changing the
World.
The Everything Store: Jeff Bezos and the Age of Amazon
Shoe Dog: A Memoir by the Creator of Nike
Dapper Dan: Made in Harlem: A Memoir
The Magnolia Story Chip and Joanna Gaines ( HGTV)
Threads: My Life Behind the Seams in the High-Stakes World of Fashion Joseph Abboud
( UMASS/Boston Grad )
Ben and Jerry’s: The Inside Scoop; How Two Real Guys Built a Business with a Social…Fred Lager
Papa: The story of Papa Johns Pizza-John H. Schnatter
Grinding it out : The making of McDonalds- Ray Kroc
Four Sseasons: The story of Business Philosophy- Isadore Sharp
Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company J.W.
Marriott Jr.
Mcdonald’s: Behind the Arches – John F. Love
Marvin Traub: Like No Other Career – Marvin Traub
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldFrederick Allen
Playing to Win: Jerry Jones and the Dallas Cowboys – David MageeAntonio;
Barbie and Ruth , The story of the Worlds Most Famous Doll
Robin Gerber
Toy Monster Oppenheimer
Revolution in a Bottle : How TerraCycle Is Redefining Green Businessby Tom Szaky, Paul Hawken
House of Mondavi : The Rise and Fall of an American Wine Dynastyby Julia Flynn Siler
The Widow Clicquot : The Story of a Champagne Empire and the Woman Who Ruled Itby Tilar J.
Mazzeo
H.J. Heinz : A Biographyby Quentin R. Skrabec, Jr.
Sweet and Low : A Family Storyby Rich Cohen
The Essence of Provence: The Story Of L’Occitane
First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Darren RovellFlying High: How JetBlue Founder and CEO David Neeleman Beats the
Competition… Even in the World’s Most Turbulent Industry
James Wynbrandt
James Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
Barbara S. Peterson Wynbrandt
Comic Wars: Marvel’s Battle for Survival
Dan Raviv
The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural
Phenomeon
Len Lewis
FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and
Outperforming the Competition
Madan Birla
Comcasted: How Ralph and Brian Roberts Took over America’s TV, One Deal at a Time
Joseph N. DiStefano
Copies in Seconds: How a Lone Inventor and an Unknown Company Created the Biggest
Communication Breakthrough since Gutenberg–Chester Carlson and the Birth of Xerox
David Owen
Copy This!: Lessons from a Hyperactive Dyslexic Who Turmed a Bright Idea into One of
America’s Best Companies
Paul Orfalea, Ann Marsh, With Ann C. Marsh
The Pampered Chef: The Story of One of America’s Most Beloved Companies
Doris Christopher
The John Deere Legacy
Don MacMillian, With Wayne G. Broehl, Foreword by Charles Velie James
The John Deere Way: Performance that Endures
David Magee
On Target , How the Worlds Hottest Retailer Hit a Bulls-eye Laura Rowlwy
Time to Make the Donuts – William Rosenberg (Dunkin Doughnuts)
Making Dough Krispy Kremes Sweet success Kzanjian & Joyner
Exploding, The highs, hits, hypes, heroes and hustlers of the Warner Music Group Stan Cornyn
with Paul Scanlon
The Operator, Builds, David Geffen, Buys and Sells the New Hollywood Tom King
Shameless Exploitation in Pursuit of the Common Good – Paul Newman and A.E. Hotchner
Golden Arches East , McDonalds in East Asia James L. Watson
Life and Def Russell Simmons
The Perfect Store Inside E Bay – by Adam Cohen
Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia – Christopher M. Byron
Quest for the Best – Stanley Marcus
The Bitter End: Hanging out at America’s Nightclub – Paul Colby,Martin Fitzpatrick
The Cookie Never Crumbles – Wally Amos, Eden-Lee Murray, Foreword by Neale Donald Walsch
The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed
Sara Gay Forden
The Deal Maker: How William C. Durant Made General Motors – Axel Madsen
Women Entrepreneurs Only: 12 Women Entrepreneurs Tell the Stories of Their Success
Gregory K. Ericksen, Ernst & Young
The Marshall Fields: The Evolution of an American Business Dynasty
Steve Case: American Online Pioneer – Ruth Ashby
Giants of Enterprise: Seven Business Innovators and the Empires They Built – Richard S. Tedlow
Betting It All: The Technology Entrepreneurs – Michael S. Malone,Foreword by Jim Morgan
Direct from Dell; Strategies That Revolutionized an industry – Micheal Dell
Dot Bomb: My Days and Night at an Internet Goliath – David Kuo
Jack: Straight from the Gut – Jack Welch, John Byrne
Longaberger, An American Success Story – David Longaberger
Michael Jordan and the New Global Capitalism – Walter La Feber
New New Thing: A Silicon Valley Story – Michael Lewis
Sister CEO – Cheryl Broussard
The Taco Titan: The Glen Bell Story – Debra Lee Baldwin
Wireless Nation: The Frenzied Launch of the Cellular Revolution in America – James Murray
Martha, Inc: The Incredible Story of Martha Stewart – Christopher Byron
The Business of Wedding Photography – Ann Monteith
Sony, The Private Life – John Nathan
The Rise and Fall of the House of Barneys – Joshua Levive
Burger King: Jim Mclamore & the Building of an Empire -J. McLamore
Master of the Game: Steve Ross & the Creation of Time Warner – Connie Bruck
Obsession: The Lives & Times of Cavin Klein Steven Gaines – Sharon Churcer
Dave’s Way – R. David Thomas
The Making of a Blockbuster: How Wayne Huizenga Built a Sports & Entertainment Empire from
Trash, Grit
This Business Has Legs: The inside Story of the Infomercial Entrpreneur Who Turned the ThighMaster into a Household Name – Peter Bieler, Suzanre Costas
Body & Soul: P with Principles – the Amazing Success Story of Anita Roddick
Anita Roddick, Irene Prokop
The New Color of Success : Twenty Young Black Millionaires Tell How Theyre Making It.
Niki Butler Mitchel, Earl Graves (separate questions for this book)
Built from Scratch: How a couple of Regular Guys Grew the Home Depot from Nothing to $ 30
Billion Bernie Marcus Et al
Against All Odds: The Entrepreneurs Who Followed Their Hearts and Found Success (Black
Enterprise Series) – Wendy Harris, Wendy Beech (separate questions for this book)
Dream Merchants and Howboys, Mavericks, Nutters and the Road to Business Success
Barry J. Gibbons (separate questions for this book)
Soap Opera: The Dark Side of Proctor & Gamble-the Company That Brings You Crest, Ivory,
Pampers Tide – Alecia Swasy (separate questions for this book)
The Rain on Macy’s Parade: How Greed, Ambition & Folly Ruined America’s Greatest Store
Jeffrey A. Trachtenberg
Like No Other Store : The Bloomingdale’s Legend & the Revolution in American
Marketing Marvin S. Traub
Black Entrepreneurs in America: Stories of Struggle & Success – Michael D. Woodard
Steel Titan: The Life of Charles M. Schwab
Anthony T. Rossi, Christian and Entrepreneur; The Story of the Founder of Tropicana
Sanna B. Rossi
Samuel Bronfman: The Life and Times of Seagmm’s Mr. – Sam Michael Robert Marrus
Spirit to Serve: Marriott’s Way – J. Marriott, Kathi Brown
The Tiffany Fortune: And Other Chronicles of a Connecticut Family – Alfred M. Bingham
Ted Turner: It Ain’t as Easy as It Looks – Porter Bibb, P. Bi
John H. Johnson, “the Man from Ebony” (Wizards of Business)
Succeeding against the Odds: The Inspiring Autobiography of One of America’s Wealthiest
Entrepreneurs – John H. Johnson, Lerone Bennett
Half Luck & Half Brains: The Kemmons Wilson Holiday Inn Story – Kemmons Wilson, Robert Kerr
Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire – Jan Pottker
Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz
Inside the Magic Kingdom – Thomas K. Connellan (separate questions for this book)
Aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for
the Web – Kara Swisher
At Any Cost: Jack Welch, General Electric, and the Pursuit of Profit – Thomas F. O’Boyle
Bowerman and Knight: Building the Nike Empire – Keith Elliot Greenberg, Bruce S. Glassman
(Editor)
Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company – Joe Musser
Disney the Mouse Betrayed – Peter Schweizer, Rochelle Schweizer
Bob Ortega
Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO
Robert Slater (New Welch book coming soon)
Kellogg’s William Gould
Mean Business: How I Save Bad Companies And Make Good Ones Great
Albert J. Dunlap, Bob Andelman
Popcorn King: How Orville Redenbacher and His Popcorn Charmed America – Len Sherman
The Difference Between God and Larry Ellison – Mike Wilson
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars – Joel Glenn Brenner
Titan: The Life of John D. Rockefeller, Sr. – Ron Chernow
Built on Chocolate: The Story of the Hershey Chocolate Company – James D. McMahon
Minding the Store: A Memoir: Facsimile Edition for Neiman Marcus 90 Years – Stanley Marcus
Richard Branson, Virgin King: Inside Richard Branson’s Business Empire – Tim Jackson
Texas Merchant: Marvin Leonard and Fort Worth – Victoria L. Buenger, Walter L. Buenger
The Filenes – George E. Berkley, Adolph Caso
Marvin Traub: Like No Other Career – Marvin Traub
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures–and Yours – Tarun
Khanna
Grinding It Out: The Making Of McDonald’s – Ray Kroc
H. J. Heinz: A Biography – Quentin R Skrabec
Toy Monster: The Big, Bad World of Mattel – Jerry Oppenheimer
Factory Man: How Jim Harbour discovered Toyota’s quality and productivity methods and
helped the U.S. auto industry get competitive – James E. Harbour
Upstart Start-Ups!: How 25 Young Entrepreneurs Overcame Youth, Inexperience and Lack of
Money to Create Thriving Businesses – Ron Lieber, Suzanne Oaks (separate questions for this
book)
Vitamin Enriched: A Mega Prescription for Wealth and Health from the Founder of Rexall
Sundown, Inc. – Carl DeSantis, Donald M. Platt
Work in Progress – Michael D. Eisner, Tony Schwartz
Andrew Grove and the Intel Corporation – Jeremy Byman
Arthur D. Little: A Little Goes a Long Way – Wet Feet Press Staff
Fascinating Walt Disney – Stephen Schochet
John Harold Johnson, the Man Who Wouldn’t Take No for an Answer – Bertram T. Knight
Max Factor: The Man Who Changed the Face of the World – Marianne Morino, Robert Salvatore
Richard Warren Sears: ICON of Inspiration – Frederick Asher
The Legend of Eddie Bauer – Robert Spector, Ceila D. Robbins
Donna Karan – Sherill Tippins, Richard G. Young (Editor)
Fandango: The Story of Two Guys Who Wanted to Own a Restaurant: Fortunately One Knew
What He Was Doing – Alan F. Shugart, Patrick Tragenza (Illustrator)
Silicon Sky: How One Small Start-up Went over the Top to Beat the Big Boys into Satellite
Heaven
Gary Dorsey
