MKT 221 NVCC Communications Plan Characters Misconceptions Paper

Directions

(Be sure to read the purpose above and incorporate where appropriate.) In public relations, perception is everything. If your company, or brand, has a reputation or image, publicity can enhance that image. PR people can identify the main ideas about a brand or reputation and apply those as they support marketing efforts in the company. Each of the following 5 choices has its own brand or reputation. Using the worksheet and tactics matrix listed below, prepare a brief outline of a marketing plan.

• Worksheet for Character Marketing Plan [PDF].(Links to an external site.) (Links to an external site.)
• Tactics Matrix [PDF].(Links to an external site.) (Links to an external site.) OR USE BELOW, if you prefer
• Excel Version of Worksheet and Matrix [xls].(Links to an external site.) (Links to an external site.)

Choose ONE of the following characters as your client. Find their bio and information on line. Decide on your goals and objectives for marketing your client. Assess their current marketing position and decide what your objectives are for your plan. Prepare an integrated mini-marketing plan for one of them. Use the attached worksheets, fill out with a well-thought out approach to integrating events, promotions, media relations, social media and more. Be sure to target your audience in order to narrow down your planning.

Character List (In no particular order, OK, well, they are alphabetical!)

• Cap’n Crunch (Captain Crunch).
• Captain America.
• Oscar the Grouch.
• Winnie the Pooh.

FYI: Information in the handouts for each of the writing assignments may be of value to you in thinking and writing. While these resources are specifically on media release format, familiarity with the tone/style of the writing tips can be of assistance in helping you focus for strong statements and descriptions.

Save your completed worksheet and tactics in a single document in .doc or .docx format and submit it as a file upload.