MGT 3663 GIT Mercks Challenge in Securing a Patent for Hepatitis C Drug Proposal

the primary objective of this group assignment is to practice using the class material, frameworks, and ideas covered during the course. The secondary objective is to enrich the learning process by leveraging the prior experiences or future interests of participants to show how course concepts can be applied in a wide variety of business settings.TOPIC:A challenge facing a specific firm with respect to exploiting, protecting, licensing out, licensing in, or acquiring (via means other than licensing) its innovations. If you wish, you can focus on a firm within the industry related to your expected career path. Originality is encouraged.

Examples of previous paper topics include:

• The strategic response of Linux-based company Red Hat to the community movement from stationary computers to mobile computing • A strategic analysis of the patent war between Samsung and Apple related to mobile phones and tablets • The WiMAX (Worldwide Interoperability for Microwave Access) technology unsuccessful race to become a standard for broadband connectivity• Assume that you are advising the head of R&D at BigPharmaX who has told you that, to identify promising drugs, BigPharmaX’s scientists typically use hundreds of patented targets (e.g., features of cells, or genes implicated in some disease process) owned by others without seeking a license (i.e., they are infringing). What should BigPharmaX’s strategy be with respect to the use of others’ patented targets and research tools?• Waymo strategy in commercializing autonomous driving technology.•Technology and strategy behind Square’s success and recommendations to sustain its competitive advantage. DELIVERABLES AND DEADLINES: