MBA Colorado Technical University Creation of Amazon Company Case Study

Prepare a case study analysis that focuses on the effects of business decisions and leadership with respect to business performance in the U.S. markets as well as potential expansion and growth in global markets.

Write a paper that documents your company choice (AMAZON) for the case study. Include the following elements in your paper:

• A description of the company; be sure to include the following points:
  • When it was created
  • The industry in which it operates
  • Where it is located
  • Its general corporate structure or organization
  • Its leadership
• An explanation of why this company was selected for the study

Continue the case study of your selected company (AMAZON). Write and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):

• Describe the customers (current and potential).
• Identify the product(s) and distribution systems.
• Prepare an internal (controllable factors) and external (non-controllable factors) environmental scan.
• Analyze the competitive advantages.
• Prepare a list of 3–5 opportunities for improvement using the SWOT process.

Continue the case study of your selected company (AMAZON). Write and focus on the opportunities for improvement.

• Use the research collected for this paper to list recommended solutions or proposed actions to address the opportunities for improvement.
• Justify the recommendations based on examples or academic models (e.g., supply–demand curves).
• Speak to the ethics that are inherent to corporate decisions.

2,300–3,000 words total, Use APA style (double-spaced, use of headings, correct citations, and sourcing), Use attached IP’s for reference, ALL HEADINGS and BULLETS must be addressed