KSU Marketing Your Brand Personal & Professional Marketing Plan Elements Essay

I’m working on a marketing project and need a sample draft to help me understand better.

Simplified Personal/Professional Marketing Plan Elements

1. Plan introduction and duration. This is a brief introduction to the purpose of the plan,including the duration of its scope (1 year, 2 years, 3 years, etc.). The duration must be forat least one year.

2. Summary/synthesis of your personal raw materials. (This was accomplished as part ofyour Raw Materials Assessment.) Summarize and synthesize your personal raw materials in amanner that allows a reader to understand the opportunities and challenges that may faceyou as you construct and develop “Brand You.”

3. Market segment(s) that are to be targeted. (This was accomplished if you completed theProduct/Audience Match assigned earlier in the semester.) This section should include anyrelevant portions from your Product/Audience Match Strategy assignment that would applyto this marketing plan:

a) The potential target markets for your personal/professional brand (from “Part 1:List Current Audiences” and “Part 4: List Prospective Audiences”).

b) Why these audiences are being targeted (from “Part 2: Importance ofCurrent Audiences” and “Part 5: Importance of ProspectiveAudiences”).

c) What the people in those segments desire in a person, employee, boss, etc.; that is,the attributes of the ideal candidate to be courted by that market segment(from “Part 3: What Current Audiences Want from You” and “Part 6: WhatProspective Audiences Want from You”).

Note: Even though you will only mention in this document the target segments that areapplicable to this marketing plan, you must still include the complete Product/AudienceMatch Strategy assignment as an Appendix to this assignment.

4. Objectives/Goals for your brand. (Much of this was accomplished if you completed thePersonal Marketing Strategy assigned earlier in the semester.) List at least five clearly identifiedgoals that have a measurable component and a time (deadline) component. Delineate howeach goal will be measured to ensure, eventually, that it has (or has not) been accomplished.You can have multiple-level objectives and combine this section with multiple-level strategiesfrom the next section if desired. The key is that all objectives must lead you to your overall goalof winning the hearts of your target audience(s).

NOTE: Even though you will only mention in this document any objectives/strategies that youfeel are relevant to this marketing plan, you must still include the complete Personal MarketingStrategy assignment as an Appendix to this assignment.

5. Strategies and tactics designed to reach the objectives. (Much of this was accomplished ifyou completed the Personal Marketing Strategy assigned earlier in the semester.) Yourstrategies should have direct-line connections to the objectives they are designed to reach. Asmentioned above (in Part 4), you can combine this section with the Objectives or leave it as aseparate section. In either case, you must include a one-page figure/chart/image that depictshow the strategies and objectives are connected.

6. Marketing Plan Timeline. Create a timeline for your plan where you detail the start and enddates for each strategy and tactic. You must include a one-page figure/chart/image of thetimeline. You can be as creative as you like to create the timeline.

Notes from ME: I will send you my raw materials assessment that is mentioned in part 2 , as well as my major is logistics and supply chain management, Please note that I am a senior.

-Please make sure it is single spaces and it can be up to 7 pages including cover pager or 8 pages.