Integration of National Culture in The Process of Globalization Research Paper

Suppose that you are a business consultant. You have been hired by a young, wealthy Greek entrepreneur who is becoming a rising star in Greece’s fashion industry. The entrepreneur wishes to manufacture and sell her casual and trendy attire for men and women internationally (across Europe and Asia).

Deliverables

In a 4 to 5-page paper, please respond to the following questions:

(a) What type of data and information would you gather and evaluate about the international markets the entrepreneur wishes to operate in?

(b) How would you integrate ‘culture’ in your analysis?

(c) How would you analyze the risks and challenges associated with entering a new market?

(d) Please explain what are some advantages and disadvantages associated with using different global strategies.

(e) What are some business, government policy, and economic factors that must be considered prior to entering a foreign country?

(f) What would you suggest to the entrepreneur about potential ‘entry strategy’ and ‘strategic alliances’ to use?

• REQUIREMENTS
• The cover page and reference page/s are not included in the above-stated page requirement. These should be in addition to page requirements.
• Papers need to be formatted in proper APA 7th Edition style.
• Each paper requires a minimum of at least three outside peer-reviewed sources for your references (unless stated otherwise in the guidance above).