Harvard University Strategic Marketing Presentation

Subject: Department Store Marketing ( your presentation MUST focus on department store)

Notes: I know there are various versions of this work available online. In case you use any of them, please paraphrase them adequately and make sure it is based on department store marketing (can not accept works which are not relevant to department stores or if they focus on another industry)

Request: Using PowerPoint,develop a presentation of 10 slides of content that covers all aspects of the marketing strategy. Slides should be bulleted, with notes that detail the information on each slide (each speaker note should be a minimum of 150 words). Slides should be professional quality and free of grammatical and spelling errors (the content needs to score at least 90 points out of 100 on Grammarly)

Your presentation should address each of the following:

• Characteristics of the market-driven strategy the company will take.
• Marketing segmentation strategy.
• Customer relationship management strategy.
• Strategy for collecting information on prospects.
• Strategic partnerships the company could develop to promote both companies.
• Strategy for managing a top-selling product or service.
• Pricing strategy for one of the top-selling products or services.
• At least two new ideas for advertising and sales promotion strategies.
• Digital strategy.
• A plan to measure marketing performance.