George Washington University Management of McDonalds Fast Food Industry Questions

Question Description

I have attached the case study as a pdf below. Please read it and answer the 5 questions that I provided below. Each question should be answered with good details and not less than 7-8 sentences per question. Thank you.

Questions:

1. How are customers tastes changing in the fast-food industry? What impact do these changes have on McDonalds?

2. How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry?

3. What are McDonalds strengths and weaknesses and what conclusions do you draw about its future?

4. Should McDonalds develop a separate strategy for the heavy user segment of the fast-food industry?

5. What should Jack Greenberg do to grow sales, profits, and market share at Mcdonald’s?

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