Florida Atlantic University International Marketing Discussion & Replies

Question Description

I’m working on a marketing discussion question and need support to help me understand better.

So this is two replies …. 1 & 2 for International Marketing

1- THIS DISCUSSION IS MUST BE ANSWERED PERTAINING TO THE INITIAL DISCUSSION YOU HAVE DONE!

Hi,

So what do we need to consider if we have a unique plan for each country? I’m thinking in terms of the four p’s. Product, price, promotion and place (distribution)?

2- THIS DISCUSSION IS ALSO PPERTAINING TO THE INITIAL DISCUSSION YOU HAVE DONE!

Hello! Your post is excellent. We all know that the goal of strategic direction is to set the overall goals for a company and develop a plan to achieve them. This means taking a step back from day-to-day operations and asking where the company should be heading and what direction should be taken to maximize the achievement of its strategic objectives. Can you please tell us why strategic planning is important in business?

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