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Exporting Research Paper

Question Description

I’m working on a business question and need support to help me understand better.

Vickers Biotech (VB), a small US firm, has developed valuable new medical equipment using its proprietary biotechnology knowledge. Graham, the founder and CEO, is trying to decide how best to sell its products in the European Union (EU) market. There is a 2.5% tariff on medical equipment manufactured outside of the EU. The cost of opening a manufacturing facility outside of the United States will be a significant hurdle for the small firm, but it is not outside its reach. Graham and his executive management team are considering the following options: exporting, licensing, joint venture, or foreign direct investment. Given this information, which mode of entry do you recommend for VB? Explain your reasoning for your recommendation. Make sure to discuss the risk vs reward for VB for your recommendation.

Answer the questions in PARAGRAPH format. DO NOT write your answers in a bulleted format.

Your response to each question should be at least 225 words.

DO NOT restate the question in your response. DO NOT use a setup or filler words at the beginning of your answer.

The answers you provide are submitted to Turnitin (www.turnitin.com (Links to an external site.)); therefore, DO NOT copy and paste content from the Internet, periodicals, journals, publications, articles, or studentsÂ’ papers. Answers that are not your own, will result in a ZERO (0).

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