CSUN Vertical and Horizontal Integration Peloton Market Strategy Discussion

The focus of the assignment will be vertical integration. Although there is good content in the book, I would also like you to review the following lecture:

horizontal & vertical integration

Once you have viewed the video, please respond to the following questions:

1.Please review the following video about Peloton. Describe the type of integration (if any) that Peloton is engaged. Please consider the three C’s and the two F’s in your response. What are your thoughts about Peloton’s strategy.

https://www.cnbc.com/video/2019/02/08/how-peloton-became-a-multibillion-dollar-company-with-a-cult-following.html

2.Echelon is one of Peloton’s greatest competitors. An analyst examined the Peloton strategy and identified a few gaps. Which concepts from the course can you identify here (e.g., five forces, inimitability, differentiation, etc.).

https://seekingalpha.com/article/4296007-peloton-interactive-race-bottom (Links to

3.As discussed in class, the Pizza industry has a high degree of rivalry (concentrated or fragmented). The threat of substitutes is very high. Based on the interview link below, what is Domino’s strategy? What type of integration does this represent? How would Domino’s strategy compare to others in the fastfood industry (delivery and storefront)?

https://www.cnbc.com/video/2019/10/08/dominos-ceo-… (Links to an external site.)

How are firms such as McDonald’s, TacoBell and others potentially losing profits?

4.When you examine the value chain of the in-home fitness industry, you will find one product that is not controlled by any of the competitors. Is this an opportunity for integration? Or would it impact one of the two F’s?

https://www.theverge.com/2019/4/24/18514036/peloton-music-copyright-fitness-studios-gym-on-demand-media-strategy