Columbia College Tesla Target Market Report Paper

Question Description

I’m working on a marketing report and need a sample draft to help me study.

Basic market segmentation criteria; customer/prospect

TARGET MARKET: WHY HAVE YOU CHOSEN THIS MARKET OPPORTUNITY? (What are the Macro-trends (economics, demographics, social-cultural, technological, geo-political/legal) that have a favorable impact on your decision?)

Target market: They target groups that are enthusiastic to experience new things, concerned about environmental protection, and lack sensitivity to product price, so as to convey the brand’s differentiated image of high-end, fashion and environmental protection.

Technological: The first to enter the electric vehicle field, all components are designed based on the underlying structure of the battery pack. Their products are characterized by low cost and high performance. Combined with the company’s accumulation in power generation energy storage, battery factory, and charging pile construction and other aspects, constitute a complete electric vehicle industry closed loop.

Please write about the above points.

Write a total of 1.5 pages of the report.

And I need an outline

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