Colorado Technical University Week 4 Social Media Policy Manual Course Paper

I’m working on a marketing multi-part question and need an explanation to help me understand better.

Based on the PowerPoint project from Week 4, write a social media policy manual that defines the creation, scope, and purpose of a social media presence for a small- to mid-size company. The manual will cover reasoning for presence, platforms or outlets selected, types of messaging and content to be distributed, and intended results for the social media campaign.

The content is to be developed and cover the development and maintenance of a social media presence and content. Items to be addressed include the following:

• Definition of which platform or platforms are to be used
• The types of content to be used on each
• Who is responsible for the content and time frames for updates
• Other important aspects to creating a social media presence