Colorado Technical University Social Media Platform Marketing Essay

I’m working on a marketing discussion question and need an explanation to help me learn.

Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.

An example of a discussion idea is to research the trend toward mobility in social media and write a paper on how the different markets described in your Week 1 Individual Project use technology.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.