Part I. Post in this Discussion session three (3) questions that you will seek to answer about your selected industry and specific company. During class or email I will provide responses to questions that you may have about the final project proposal and annotated bibliography. (Afterwards, I’ll address other concerns you might have about the presentations.) See you on Canvas tomorrow!

A. During our class readings and discussions, we’ve explored how social media trends have transformed mass media industries. Suffice to say that such transformations have been driven by technological advancements and consumer demands.
One significant aspect of these transformations involves the manner in which media develop their products (or content). Other issues involve new industry requirements for various types of training for talented media content producers as well as business leaders. Transformations are reflected in the innovative mergers between certain industries, which affect how products are distributed across Internet platforms.
Numerous media industry innovations have result in corporate expansions, revenue increases, as well as creative productions to meet domestic and global consumer demands. Yet various attempts to compete within a digital convergence marketplace have led to jobs losses, shuttered companies and ultimately underserved communities.

B. As you research your final project, consider the perspectives of industry analysts, media professionals and academic researchers. Explore industrywide developments and note the transformations which have occurred throughout the industry. For example, media convergence within the newspaper publication industry virtually forced companies to reconfigure the way in which they defined newsgathering, reporter training, page design, advertising and subscription.

Part II. Ultimately, in developing your project you a useful approach is to devise 10 to15 questions that you will seek to answer about your selected industry and specific company. Based your questions on the following broad components and specific topics, which I’ve referenced in the instructions for the 2021 research proposal and bibliography (see in Files Folder “Research Project Assignment”)—

Recent historical industry developments
Key industry leaders
Government constraints on the industry
Financial issues facing the media industry/company
Technological developments
Ethical/legal concerns for business as well as consumers
Media use impact on consumers
Impact on society
Domestic and global demands on the industry/company
Future market demands
Professional practices