Capella University Self Driving Vehicles as a Disruptive Technology Essay

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Disruptive Innovation

Assignment Overview

As a focal example for this module, we will consider the case of adisruptive innovation that is roaring down on society at nearly thespeed of light, despite common acknowledgment that we really do not knowwhat its effects will be. This is so-called “automated driving” or“driverless vehicles.” There is no question that within the next 5 to 10years, the bulk of vehicles on the roads will switch from beingdirectly human controlled to being largely robotically controlled, withonly sporadic if any human intervention. For all of human history,transportation has required the direct involvement of a human being,whether that be the driver of an oxcart or the driver of a Mercedes18-wheeler. Management of vehicles has been one of the centralpreoccupations of humans for at least the last 100 years. Giantindustries are based on this technological framework. The introductionof robotically controlled vehicles promises to disrupt these giantindustries in critical ways, even eliminating some of them entirely andreshaping others to be almost unrecognizable.

How will society deal with these issues? What will survive thisdisruptive transition, and what will not? What will our society looklike when it is completely transformed by this virtually inevitabletechnology? Who will the winners and losers be? Any look at disruptiveinnovation always generates more questions than answers, but byexamining those questions we may begin to formulate better ones andeventually arrive at a more complete understanding. If we do not, thenwe will be simply whipsawed by our own technologies whose underlyingvalues may be significantly different from those we would like to seeour society enact.

Case Assignment

After reading the required background material and finding at leasttwo other resources on your own, write a 5- to 7-page paper discussingthe topic:

“Self-driving vehicles as a disruptive technology”

Youshould begin your paper by summarizing what is currently known aboutdisruptive innovations and their effects. Then provide a briefdescription of the self-driving vehicle technology and where itcurrently stands today. You should then proceed to address the questionsposed in the case discussion above: namely, how will society deal withthese issues? What will survive this disruptive transition, and whatwill not? What will our society look like when it is completelytransformed by this virtually inevitable technology? Who will thewinners and losers be? Conclude your paper with a couple of paragraphssummarizing your views on self-driving vehicles in particular, and howsociety and organizations might to deal more effectively andproductively with disruptive technologies generally.

Assignment Expectations

Length: The written component of this assignmentshould be 7 pages long (double-spaced) without counting the cover pageand reference page.

Organization: Subheadings should be used to organize your paper according to the questions.

Grammar and Spelling: While no points are deductedfor minor errors, assignments are expected to adhere to standardguidelines of grammar, spelling, punctuation, and sentence syntax.Points may be deducted if grammar and spelling impact clarity. Weencourage you to use tools such as grammarly.com and proofread yourpaper before submission.

As you complete your assignment, make sure you do the following:

• Answer the assignment questions directly.
• Stay focused on the precise assignment questions. Do not go off ontangents or devote a lot of space to summarizing general backgroundmaterials.
• Use evidence from your readings to justify your conclusions.
• Cite at least five credible resources.
• Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper,including pages 11-14 on in-text citations. Another resource is the“Writing Style Guide,” which is found under “My Resources” in the TLCPortal.

Your assignment will be graded using the following criteria:

Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.

Critical Thinking/Application to Professional Practice:Student demonstrates mastery conceptualizing the problem, and analyzinginformation. Conclusions are logically presented and applied toprofessional practice in an exceptional manner.

Business Writing and Quality of References: Studentdemonstrates mastery and proficiency in written communication and use ofappropriate and relevant literature at the doctoral level.

Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list.