Capella University Customer Data Integration Question

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MDM with CDI Approach

You are working at ABY Company and your manager wants to know how embarking on an MDM with customer data integration (CDI) approach initiative will affect the company.

Write a report for management discussing the benefits of CDI for the company, including accuracy and completeness of data. Discuss the disruptive and transformational capability of CDI and how to monitor the quality of the integrated data.

Use the Internet to search for data cleansing software. Compare the functionality of at least two types of data cleansing software: Identify some common criteria and rank the software based on these criteria. Use a data management system or Excel to present a cleansing prototype strategy. If you choose to use SAS, consult the second study in Unit 1 for instructions on how to download the software.

Please view the scoring guide to ensure you fulfill all grading criteria. If you use assigned readings or other professional literature to support your assignment, include in-text citations and full references, adhering to APA style and format guidelines.