California State University Netflix in Marketing & Product Objectives Essay

MARKETING & PRODUCT OBJECTIVES

Recommended number pages: 2 – add charts & graphs to the appendixes

1. Current market and Target Markets (Be specific)

2. New product/Service (Present your new/revised product(s)/Service(s) here)

3. Positioning (Perceptual map required)

INSTRUCTIONS:

Be consistent with your in-text citations and your references page (APA style). I would highly recommend using the automatic “ReferencesCitations and Bibliography – Table of Contents” in MS Word (“Reference tools” for Macintosh computers). For web reference guidance for APA format, you may look to: http://owl.english.purdue.edu/

For library resources; please use the following links: http://library.calstate.edu/northridge/databases/s…

http://library.csun.edu/ResearchAssistance/AskUs

When using web sources, remember to reference the actual source of your data or information, not the search engine you used to get to the source. GOOGLE, for instance, is NOT a source, nor is library.csun.edu. They are the vehicles you used to find your source. Any web citations should include the full URL address as well as the date you received information from that URL address. Sources should also be CREDIBLE. For instance, Wikipedia should not be used as a source in your paper – it is not a credible source for information (this doesn’t mean that you can’t use it, you just need to go to the direct source to find the credible information).