WU Wk 11 Crisis and Risk Communication Application in Public Health Discussion

Crisis and Risk Communication

Generally speaking, risk communication is the exchange of information with communities, cultures, or social systems about the type and magnitude of certain risks and events that may threaten the well being of communities or individuals within communities. Crisis communication includes planning processes which outline planned organizational practices and decision-making procedures in response to a crisis (Finset, 2011). As a public health leader, it is important to understand these distinctions and to apply both crisis and risk communications in the development of public health campaigns and future health programs.

For this Discussion question, review the learning resources and consider the significance of utilizing crisis and risk communications as a public health leader and how you might apply them to your public health campaign.

References:
Finset, A. (2011). Risk perception and risk communication. Patient Education and Counseling, 82(1), 1–2.