University of Toronto Marketing British Airways Company Background Case Study

Assume I am a busy CEO and this report will tell me everything I need to know. Tell me what the situation is, prove to me that you’ve considered what is necessary to come to a recommendation, give me a conclusion and tell me how I can fix it and if there’s any risks associated with it.

You need to use subheadings. Company background, SWOT, Competitor analysis etc, Alternatives, Recommendation, Conclusion are just SOME examples.

Usually, it starts off with a brief paragraph telling the reader the current situation and identification of the problem. But keep in mind the reader has already read the case and do not want you to repeat unnecessary details. Identify the case type( decision, problem, evaluation). This is followed by a small paragraph that gives the reader a preview of what they can expect to read in the case. Usually, it goes into a SWOT analysis. A chart is preferred with point-forms. Remember that strengths and weaknesses are internal good and bad, whereas opportunities and threats are external. Then you need to tell me the key takeaways and use your SWOT analysis findings to back up how you arrived at your recommendation later in the case. Before recommendations, you can write a competitor analysis, or STP, or any frameworks that are applicable. Discuss PROMOTION ,Integrated Marketing Communications (IMC) 5 M’s Mission Money Message Media Measurement

ConclusionYou need to give me alternatives, the pros and cons and/or decision criteria. Conclude each alternative of whether it is feasible or not. Then tell me a recommendation and link it to your marketing frameworks. After that, you need to give me specific actionable items that can implement your recommendation. We’re talking short-term and long-term. Also identify risks associated with your recommendation.

4-5 pages single space