University of the Cumberlands Market Segmentation Research Paper

Topic: Market Segmentation

1. Cover page
2. Overview describing the importance of the research topic to current business and professional practice in your own words.
3. Purpose of Research should reflect the potential benefit of the topic to the current business and professional practice and the larger body of research.
4. Review of the Literature summarized in your own words. Note that this should not be a “copy and paste” of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
5. Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
6. Conclusion in your own words
7. References formatted according to APA style requirements

The paper should be about 4 pages or more (excluding title and references).

Use about 4 references (peer reveiewed)