University of Illinois at Chicago Nescafe Segmentation Essay

I need help with an essay.

This is what is required:

Identify a product (add their website)

On the website the company’s segmentation may not be available. Even is it not I just need to identify what I would think/justify their segmentation and answer to it.

Try to identify:

how the company has specifically targeted particular segments

the different ways they may have segmented the market for this product

how they have specifically positioned themselves for that market

not pepsi, coca cola

here are some definitions:

-market: Group of people with sufficient purchasing power, authority, and willingness to buy

-target market: Specific group of people a firm believes is most likely to buy its goods and services.

-market segmentation: Division of the total market into smaller, relatively homogeneous groups

-consumer products: Products bought by ultimate consumers for personal use.

–business products: Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.