UCW Marketing & Racism Quaker Oats & Pepsi Company Brand Name Decisions Case Study

Thoroughly read the case and prepare a case analysis report.

Please ensure that while analyzingthe case, the following questions are incorporated as a part of the case analysis report:

1. Why did it take Quaker Oats/ PepsiCo so long to change this brand?

2. Discuss the timing of the decision to move away from Aunt Jemina.

3. How are triple bottom line elements visible in this case? Where does it appear that thecompany has made tradeoffs?

You may like to organize your report as follows:

Introduction (Brief summary of the case not more than 150 words)

Company Background (based on data in the case and from company website; not morethan 150 words)

Issue (based on discussion questions provided Please name the sections appropriately)

Evaluation of Issues

Suggested Alternatives

Conclusions

RecommendationsWord Limit: 1500 to 1800 words; use external academic and relevant non-academic referencesto support your answers.

You may like to explore the following resources for learning how to analyze a case and write aCase Analysis:http://www.swlearning.com/management/hitt/hitt_stu…

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