TSU Managerial Accounting Measuring Customer Satisfaction & CSAT Discussion

Choose one of the 3 questions for your discussion this week. Respond to at least two other students of which at least one is to a person who has chosen a different question.

You work for a corporation that helps its customers lose weight and eat healthier. They provide meetings, food to purchase, newsletters, etc. Your corporation wants to measure customer satisfaction. How can they measure this and what kind of data would they need?

You work for a factory that has faced budget cuts to improve overall corporation profitability for three years in a row. Plant management is frustrated. They say that their productivity is now suffering because they haven’t been able to replace old machines or hire qualified employees to maintain the equipment. How do you address this with the corporate headquarters?

Your company had historically used net income as its measure of profitability. However, recently they have decided that EVA (Economic Value Added) may be a better choice. What additional information would they need or what changes would they need to make to their reporting?