SU Wk 5 Start up A Small Business Service Provider Companies Aim Presentation

you will complete an assignment in which you propose the valueproposition of a product or service for the business idea that you wouldlike to implement. You will need to define the competitive market andindustry for the business idea, and you will need to create a strategyon how you will protect this business in at least two areas. The productidea will need to be tested for feasibility. Last, you will need todefine the amount of cash along with a rationale that will be requiredfor this business.

Select a business idea you would like to implement, and then complete this assignment. Note: You will use the same business and product idea that you used in the discussion topic for Week 4.

1. Propose the value proposition of the product or service the business will offer and explain the rationale.
2. Outline the competitive market and the industry in which the business will operate.
3. Determine at least two strategies for protecting each of the following:

• The branding.
• The logo.
• The product or service.
• The technology (if applicable).

1. Suggest methods to test the product idea for feasibility.
2. Suggest at least three strategies to incentivize the founding management team.
3. Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
4. Use the Internet or Strayer Library to locate at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.