SNHU Converting Strategic Ambiguity to Competitive Advantage Signify Case Study

Overview: It is important to understand how to analyze data and evaluate marketing decisions based on data. This assignment will explore how to do an analysis to make a strategic recommendation.

Prompt: View Bloomberg’s company profile on Signify (formerly Philips Lighting North America), then, using the MKT 630 library guide, locate four outside resources to research the company. Use the DuPont model (four calculations) for the analysis of marketing and sales data on Signify brand’s position and presence in the market. Based on your findings, assess the current situation of the brand’s positioning and profitability. Explain your analysis of Signify, based on your research. How is the company doing in comparison to its competitors in terms of their relative market share and point of differentiation? What are your recommendations for the company’s future marketing department and re-branding efforts?

Specifically, the following critical elements must be addressed:

1. Analysis of the company/company profile: Provide an analysis of the current state of Signify, including background and marketing information from the company profile. Substantiate your analysis with relevant evidence.
2. Application of metrics: Identify what segments within Signify are the most profitable—and what are the growth rates? What is the new market potential for Signify’s future business opportunities? Quantify the internet of things (IoT), sustainability market potential, and future growth outlook. Be specific in terms of evidence and examples.
3. Competitive Landscape: Assess the key competitors of Signify and their points of differentiation. Substantiate your assessment using specific examples.
4. Marketing strategy recommendations: Based on your analysis, what specific marketing strategies would you recommend for this company? Supportyour recommendation with scholarly research.

Guidelines for Submission: Homework should follow these formatting guidelines: Use of three sources, 3–5 pages, double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.