Saudi Electronic University Starbucks and Barnes & Noble Case Study
Question Description
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size ). (200 words Minimum )
- What type of strategic alliance that form your selected firms? Explain its different reasons. (200 words Minimum)
- Is this alliance successful? Justify. (150 words Minimum)
- What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(200 words Minimum)
INSTUCTIONS
- Referencing and in-text citation APA , without plagiarism.
- Times New Roman (size 12, double-spaced)
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