Saudi Electronic University Contribution of Different Functional Areas Discussion

Question Description

Identify appropriate strategies for different situations (Lo 3.1).
Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)

Read carefully the Mini case N. 33 from your textbook (entitled: Whole Foods Market (2010): How to grow in an increasingly competitive market?) and answer the following questions:

Explain the contribution of the different functional areas to the overall well-being of Whole foods.
Describe the growth strategy used by Whole Foods. Is it successful? Justify.
Explain the issues related to strategic competitive advantage of the company.
Suggest some alternatives (at least 3) to Whole Foods in order to reinforce its competitive advantage.

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