Middle East College Business ?Thriving in a Competitive Global Context Essay

Learning Outcomes:

1.Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive business strategy in a global context

2.Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.

Required to do in this assignment?

The Task:

Imagine you are a consultant you have been tasked with the following:

1. To conduct a PESTEL and Porter’s 5 Forces analyses to identify the key forces of change in the global hotel industry.

2. Analyse and evaluate Hyatt’s (https://about.hyatt.com/en.html) current offering. Building on your PESTEL and 5-Forces analysis consider the potential strategic direction for the business and include recommendations about which markets and product categories it could potentially focus on in order to grow and sustain its international competitiveness/profitability.

You need to do to (Threshold Expectations from UIF)

You will need to:

• Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global environment

• Recommend a logical outline strategy / plan to enhance its global competitiveness.

*** Words count = 3400 words.

*** In-Text Citations and References using Harvard style.

*** I’ve uploaded file named “Assignment help guide”.