MGT 325 SEU Management of Technology in Microsoft Company Discussion

Course Learning Outcomes-Covered

• Demonstrate a solid understanding of the concepts and models for making strategies to face challenges and improve the performance of technology based enterprises. (Lo 1.2)
• Demonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises ( Lo-1.1)

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings –

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property.(2.5 Marks) (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.