MGT 325 SEU Management of Technological Innovations Mc Donalds Case Study Questions

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted.

Course Learning Outcomes-Covered

Ø Demonstrate a solid understanding of the concepts and models for making strategies to face challenges and improve the performance of technology based enterprises. (Lo 1.2)

Ø Demonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises ( Lo-1.1)

Assignment 3 Marks: 5

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings –

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.