Los Angeles Mission College General Motors and Chinese Market Case Study

1. GM entered the Chinese market at a time when demand was very limited. Why? What was the

strategic rationale?

2. Why did GM enter through a joint venture with SAIC? What are the benefits of this approach?

What are the potential risks?

3. Why did GM not simply license its technology to SAIC? Why did it not export cars from the United

States?

4. Why has the joint venture been so successful to date?

5. As of 2018, GM appears to be increasing its strategic commitments to China by building more factories and

opening more dealerships. Why is the company making these bets? Do you think it is doing the right thing?

Requirement: No Plagiarism.

Case Study was attached below.