Johnson & Wales University Week 8 Importance of Web Tracking and FDR Presentation
Question Description
Week 8: Final Project/Assignment Class: For your Final Project you are going to create a PowerPoint Presentation based on the following scenario: Note: This Final project will be opened during week 7. YOUR TOPIC: You are the new Web Analyst for Friends of Disaster Relief (FDR) a non-profit organization. The company executives and the Marketing team cannot figure out why the organization is not receiving the expected targeted donations from the website. The website was created without any web tracking tools or a statistics capability, in other words no way to track visitors or anyone who made donations. You have been called to the main conference room, to deliver your PowerPoint Presentation; your task is that you are trying to convince the top tier executives and marketing team that having a website without visitor tracking is not acceptable, you have developed a solution of why the organization should be using web analytics and what the organization should be tracking and suggesting the tools they should be using. The Presentation Guideline Requirements:
Submit your Final PowerPoint Presentation. NOTE: This is a graded assignment. Any Final Project Submissions after the close of the course will not be accepted. *If you’re submission is to large, you should upload it to DROPBOX. or another file sharing system, i.e. OneDrive. And provide the LINK instead of the document. Please message your instructor with any questions. Final Project Grading Rubrics
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